Our journey

yesterday

Neeru's came into own in the year 1971, with tailoring and embroidery of superior & intricate designs. In 1979, Late Mr. Harish Kumar(Founder), established one of India’s first retail outlets that was
exclusively devoted to one of the most popular & finest ladies dress wear, Salwar Kameez. In 1983, Neeru's started manufacturing and wholesale under the name of ‘Neeru Textiles',
supplying its quality fabrics to over 1000 retailers India-wide.

today

Since 1971, Neeru's has carved a distinct niche for itself in the city amidst growing fashion market. An array of ethnic attires with latest prints & laced Sarees to kurtis has been designed to mesmerize the fairer sex. They are rich in color, fine in textures, pure in fabric and enhance the femininity. The intricate designs speak volumes about the tremendous designing effort, flawless aesthetics and superb deft craftsmanship. The collection is segmented into graceful yards of opulence like digital prints, trendy chiffon and also wedding and bridal exclusive sarees with a touch of the contemporary. Showcasing a creative blend of traditional Indian finery with contemporary styles, it is exclusively dedicated to the incredible ethnic look. For four decades, Neeru's has been creating fascinating ethnic wear as exclusive adornments for women. Dressing up for an occasion is, in fact considered incomplete without Neeru's signature wear. With a successful standing in the Indian fashion market, Neeru's has unleashed a new benchmark of ethnic fashion in Hyderabad. Built on the foundation of superior quality, the brand is popular for its eloquent designs, pure fabrics, fresh colors, elegant tailoring and innovative silhouettes.

Neeru's ascent to success in the Deccan can be attributed to an understanding of every woman’s desires when it comes to dressing up. The beauty Silk sarees, Designer embroidery Sarees nor just traditional but in different silhouette, half Sarees, Lahengas, Salwar suits ( Ready to wear & Unstitch) Tunics, Mix & Match from top designers labels from India and in-House labels and the USP of Neeru's is to give the best in fashion at the reasonable price tag. Whether you're looking for a dream wedding outfit or a dazzling ethnic wear– Neeru's has got something for everyone. The magnificent couple who created these stores, Late Mr. Harish Kumar and his wife Neeru Kumar, have plenty of reasons to smile. What started as a simple shop, is now a thriving business with plenty of outlets and countless loyal customers. Late Mr Harish has used his knowledge of textiles and intuitive understanding of fashion to bring the store to this level of fame. Mrs Neeru is a well known name in the fashion scenario and has a solid reputation for designing the most amazing trousseaus for elite weddings.

Today, Neerus has over 52 EBO and 49 MBO stores in more than 25 Indian cities- Hyderabad, Mumbai, New Delhi, Thiruvananthapuram, Pune, Gurugram, Khanpur, Bangalore, Chennai, Noida, Lucknow, Raipur, Vijayawada, Visakhapatnam, Tirupati, Nizamabad, Rajahmundry & Guntur. Neeru's has collaborations with larger format stores in India like PROJECT EVE, Future Group Co., Landmark Group Co. and Reliance Retail apart from the EBO format. Neeru's has created a brand in itself for it has all the ingredients that make it irresistible for a clientele from all over India & NRI's mainly from The UK, The USA, Canada, Middle East & other countries.

In 2017: Launch of 1000 Signature Studio at Santacruz, Mumbai

Neeru's presents its signature store NEERU'S EMPORIO, a luxurious 30,000 sq.ft. Of wedding bliss. Located in the most celebrated Jubilee Hills – India’s answer to Paris’ Champs-Élysées, the
store is a global destination for Indian wear. Neeru's is always known for its advertising & branding activities. From past Ten years Top Bollywood celebrities have been associated with
the brand and currently the Star SONAM K AHUJA is the Brand Ambassador for Neeru's Emporio. This store is a revolution not only in the Indian Ethnic Industry but also to Indian Retail
Market. The plush interiors and the International feel of the store with a great mix and choice of Products like- Lehengas, Sarees, Silks, Suits, Mix & Match, Be DESI by Neeru's, Accessories, Mens Ethnic and Kids is par excellence. The store is technologically advanced with "Ipads" as catalogues, Video walls, LED screens, LED Lighting, Italian Marble Flooring, Intricate Store façade, creative Visual merchandising and a lot more for a modern day customer.

tomorrow

Neeru's apart from having presence in Indian cities like- Hyderabad, Mumbai, New Delhi, Thiruvananthapuram, Pune, Gurugram, Khanpur, Bengaluru, Chennai, Noida, Raipur, Vijayawada, Vishakhapatnam, Tirupati, Nellore, Nizamabad, Rajahmundry & Guntur has future plans to expand the brand presence in other fashion hubs of South India and later covering PAN India at a gradual pace. Neeru's has recently launched its sub-brands- "Neeru's Menz"(Ethnic mens wear), "Little Neeru's"(Kids Ethnic Wear), "Yuva by Neeru's"(Fashion jewellery and accessories).
Neeru's has plans to expand in these sub-brands and have exclusive retail outlets with these categories PAN India. Also in the pipeline are two formats one of them being Impulse/Express stores with reasonable MRP’s majorly selling Tunics, Suits, Sarees, etc. The other format being Neeru's ELITE, the premium format of Neeru's, there are 2 stores already launched under this format and more are yet to be executed. Franchise model will also be incorporated soon as a medium of expansion by Neeru's.

• 

  VISION

  To be the leader in the Indian Ethnic
  Wear field

• 

  MISSION

  To give the best and latest of Ethnic
  Wear Fashion with rapid
  replenishments at a reasonable price
  tag.

• 

  Competition

  Neeru's believes in healthy existence
  in the market amidst the growing
  fashion industry. Neeru's having its
  wide-spread presence in
  more than 6 cities.